The challenge
Tour merch sells in bursts: announcements, tour dates, and drops send big waves of fans to the store at once. The store needed to feel like the artist’s world, stay fast under load, and make it effortless to buy on a phone.
What we did
- Designed a lush, jungle-inspired storefront that carries the artist’s visual identity from the homepage to the checkout.
- Built on Shopify for rock-solid checkout and inventory, connected to WordPress for content.
- Prioritized mobile layouts, since most fans arrive from social links on their phones.
- Structured collections around tours and product types so fans can find their size and style fast.