The challenge
Punchies sells to two audiences at once: kids who want something fun, and parents who want to know what’s inside. The site needed to be bright and joyful without losing the trust signals that get a parent to check out.
What we did
- Built a custom Shopify theme with a bold pink palette and chunky, candy-like typography.
- Put the "real protein, real ingredients" message right in the hero, alongside the product.
- Designed product pages that make flavors, nutrition and bundles easy to compare.
- Kept free-shipping thresholds and calls to action visible to lift order value.