The challenge
Buying a first aid kit for a workplace is confusing: compliance standards, crew sizes, refills. Rapid Care needed a store that serves construction crews, offices and families alike, and makes picking the right kit effortless.
What we did
- Designed a bold, safety-first homepage with a headline built around the buyer’s real goal: getting everyone home safe.
- Built a two-question “Find your kit” selector that recommends the right kit by industry and headcount.
- Highlighted compliance (ANSI Z308.1-2021), refill programs and wholesale options for business buyers.
- Organized navigation around commercial OSHA kits, personal kits, refills and wholesale.