Free tool 🧮
Ad Budget & ROAS Calculator
Work backwards from your revenue goal to the ad budget, ROAS and CPA you need.
Suggested monthly ad budget–
- Orders / leads needed–
- Visitors needed–
- Target cost per acquisition–
- Max cost per click–
- Break-even ROAS–
- Estimated profit after ads–
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Ad Budget & ROAS Calculator: FAQ
What is break-even ROAS?
The return on ad spend where ad costs exactly equal your gross profit from those sales. It’s 1 divided by your profit margin. Below it you lose money on each ad-driven sale; above it you profit.
What is a good ROAS?
It depends entirely on your margins. A 2x ROAS can be very profitable for a high-margin product and a loss for a low-margin one. Use the calculator to find your number.
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